Are you barely beaten with the aid of the range of Facebook giveaway kinds available? Are you wondering which one will work best in your enterprise, and a way to ensure you get the maximum out of it you probably can?
You’re within the right location, then.
This article will smash down Wishpond’s most popular contest type, give you 24 case studies of real-world Facebook giveaways and provide you with the precise reasons why they have been a hit.
Let’s get into it!
Giveaway Best Practices:
Before we get rolling with examples, let’s just quick pass over a few Facebook giveaway nice practices you need to keep in mind (and also you’ll see within the real-global Facebook giveaways below):
Because of the low barrier of entry, ensure your prize is immediately associated with your emblem (a product or gift card, as an example). This decreases the variety of entrants who are most effective inquisitive about the prize (growing the lengthy-time cost of folks that do enter).
Focus on visuals - your prize, your brand brand, a random smiling face - it doesn’t count, so long as your giveaway page is colorful, clean, and expert. This could have a big impact in your range of entrants.
Consider a couple of prizes over a couple of days (for a couple of winners).
Coincide your giveaway with a season, excursion, or special occasion. Tap into what humans are thinking about.
Now let’s flow onto a few examples of actual-international giveaways which enforce these quality practices (and extra) to pressure some critical engagement and entries…
Real-global Facebook Giveaway Example #1:
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The Numbers:
This giveaway received 57,one hundred perspectives and an outstanding 85.Ninety four% conversion fee, giving them forty nine,000 emails for prizes really worth about $1200.
Why This Facebook Giveaway Was So Successful:
The date: Running a fitness giveaway in February is a recipe for fulfillment. People haven’t but given up on their New Year’s resolutions, and a prize percent of athletic tools and fitness bars is a first-rate provide, tapping into precisely what people are thinking about.
Teaming up for achievement: Fatherly (the service provider jogging this giveaway) teamed up with Greatist and SkinnyMom. They’ve agreed to split their leads and sell collectively. This is a tremendous manner to spread the giveaway love (so long as your goal market overlaps with theirs).
The prize: Prize packages are a outstanding way to growth the threat of someone getting into your giveaway as even though an entrant doesn’t want one of the prizes they’ll enter for a threat to win any other.
Only inquiring for an email: This is the information those traders really want, so that they do not ask for greater. This will have been a huge part of the motive for his or her staggering conversion fee (greater than 85%).
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Real-global Facebook Giveaway Example #2:
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The Numbers:
This giveaway had 24,four hundred perspectives and a conversion charge of 45.Sixty nine%, producing eleven,two hundred e-mail addresses for 10 prizes really worth approximately $30 every.
Why This Facebook Giveaway Was So Successful:
Simplicity itself: They’re giving freely one mop each day. The phrases of the competition are written without a doubt and inside the principal frame of the contest. This increases trust between entrant and contest host (as there’s no hidden situations).
Visuals: They’ve without a doubt designed two pics based on their contest page builder’s template specifications (810px x 300px and 274px x 274px). This is a superb concept, as it saves you time ultimately (you don’t have to resize pictures that look stretched or are too small).
The visuals are also very professionally prepare and grasp the attention nicely with blue and beige and a contrasting crimson for the headline and the word “giveaway.” If there’s one factor I’d recommend investing on on your contest it’s no longer the prize itself, however the visuals associated with it (as an instance, the prize above might be worth about $30, but drove eleven,2 hundred leads.)
Want to find the same achievement this commercial enterprise did?
You can! O Cedar (the runner of the giveaway) has been the usage of Wishpond for about 3 years. If you are interested by using those kind of numbers for your business, get began free of charge today!
Real-world Facebook Giveaway Example #3:
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The Numbers:
This Facebook giveaway got 37,a hundred views and had a 31.20% conversion price, garnering the service provider 11,600 electronic mail addresses for $500.
Why This Facebook Giveaway Was So Successful:
The prize: Featuring the dollar quantity in massive font and with a slight drop shadow certainly makes it stand out and snatch the attention. Dollar quantities (furnished they’re inside the shape of gift cards or - as in this case - on-line and store credit) are a fantastic way to seize the eye of your giveaway’s web page’s site visitors.
More info: The merchant also protected a bit greater detail approximately what they provide (satisfactory practice when your prize is a gift card or shop credit) which worked to present them an perception into what they might purchase with their winnings.
The snap shots: These photographs had been nicely chosen to expose the entire breadth of the product’s ability (from lovely, long extensions to costly curls). The pix were also very professionally achieved.
Real-international Facebook Giveaway Example #four:
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The Numbers:
This giveaway had 188 perspectives and 73 conversions, a 38.83% conversion price.
Why This Facebook Giveaway Was So Successful:
Traffic from website and social media This customer did not use any marketing in anyway. Instead, they drove traffic from their website to the giveaway, in addition to social media Fans and users. This led to fewer site visitors than a typical giveaway. That stated, 73 leads for a beauty scientific corporation is nothing to stick your nose up at.
The excessive high-quality visuals: High-res pix in the course of the giveaway web page talk the value of a remedy.
The dollar fee: Winning $500 of some thing is perfect. If you are giving away a prize with a excessive greenback value, don't conceal it.
Testimonials: This web page has several testimonials from real clients at some stage in, which increases trust.
Real-world Facebook Giveaway Example #five:
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The Numbers:
This Facebook giveaway acquired 594 entries from 728 site visitors (an 81.Fifty nine% conversion rate).
Why This Facebook Giveaway Was So Successful:
Urgency/rarity: Motivating your giveaway site visitors with messaging like "Super Early Bird" and "Limited Spots Available" is a powerful manner to get them to convert these days.
Awards & testimonials: This web page showcases the business' accolades, and evaluations, front and center. This increases agree with and conversion charges.
The gallery: The design of this web page (with advanced functions just like the gallery and scrolling top photo) sets it aside from competitors. It seems extremely good professional.
Real-world Facebook Giveaway Example #6:
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The Numbers:
This Facebook giveaway received greater than 350 entries.
Why This Facebook Giveaway Was So Successful:
Simplicity: It's summer season, you are a determine, and also you see a contest giving away unfastened passes for a water park. All you have to do is installed your e mail address and you've got a hazard to win. It's terrific smooth to go into. The page isn't always overwhelming, all the information is there, and the CTA says "Enter." What's the damage?
The layout: This is a bit of an older marketing campaign (from 2014) but the pictures are still expert and fun. These factors cannot be overlooked, as the most important difference between a trustworthy, professional-looking Facebook giveaway page is the pictures.
Real-global Facebook Giveaway Example #7:
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Like the Look of this Giveaway?
This is actually one of the templates used exclusively through the Wishpond layout crew to create Facebook giveaways and picture contests for our fully controlled customers. Our crew manages Facebook Ad campaigns (which force low cost visitors) and creates the strategy to build an optimized giveaway page and turn your entrants into clients after your giveaway is completed.
If you're inquisitive about something like this, feel free to e book a no-stress one-on-one demo with a Wishpond rep.
Real-international Facebook Giveaway Example #eight:
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The Numbers:
This Facebook giveaway received 233 entries.
Why This Facebook Giveaway Was So Successful:
Dollar fee: Featuring the dollar fee of this 2-night splendor excursion is a terrific-effective way to specific, honestly, what coming into can get you. When you're imparting a prize like motel live, facial or breakfast (which, relying on where you live, can be everywhere from $2 hundred - $2,000) make it very clear what price you are speaking approximately.
The colors: The heritage image (which is a tremendous one) is gray, as is the text and even the headline. This manner that the orange textual content (the dollar value, generally) stand out definitely and glaringly. There's two focus-factors on this web page: the lady's face (we're continually drawn to human beings's faces) and the orange greenback fee. This is layout pleasant-practice.
Real-global Facebook Giveaway Example #9:
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The Numbers:
This Facebook giveaway received nearly 100 entries and over 1000 votes.
Why This Facebook Giveaway Was So Successful:
Simplicity: What I love approximately this marketing campaign is that it probable took the marketer 10 mins to make it. Any clothier (or layout-orientated marketer) could make the header in 10 minutes. Fill inside the replica and hit "start." Boom, 1000+ e mail addresses Massage Addict can turn into customers in the coming weeks.
Theme: Mother's Day is a first rate excursion on which to base your Facebook giveaway. Gift-primarily based celebrations are ideal for social promotions. Consider Father's Day, Christmas, Back-to-School and Valentine's Day when you run your next Facebook Giveaway.
Real-world Facebook Giveaway Example #10:
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The Numbers:
This Facebook giveaway obtained 345 entries.
Why This Facebook Giveaway Was So Successful:
The images: The simple pictures simply set this contest aside - and it's so easy to do! Again, any designer (or Fiverr free-lancer) may want to positioned this together in 10 minutes.
The subject matter: Dubai's Biryani competition isn't a small aspect, and this eating place didn't hesitate to tap into the buzz round it to sell their very own restaurant.
The simplicity: The simplicity of this contest is not necessarily in its design or approach (even though it is easy sufficient) however within the buzz it would create, so without problems. Think approximately it - it is the Biryani pageant in Dubai. You're considering an area to get food. You kind "Biryani Festival" into Facebook and, due to the thrill already floating round this campaign, this web page pops up. Even if you do not enter, Zafran eating place is to your mind. When you do determine to head, which restaurant are you going to think about?
Real-international Facebook Giveaway Example #eleven:
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The Numbers:
This Facebook giveaway acquired 468 entries.
Why This Facebook Giveaway Was So Successful:
The time of yr: For a variety of dad and mom, back-to-school can be a traumatic time. Yes, it's first rate that your children are off your palms for 8 hours an afternoon (phew!) but having to buy a new backpack, clothes, college substances and all the relaxation isn't easy. Imagine this Facebook giveaway popping up in your newsfeed or Shared with the aid of your buddy right when you're thinking about all the stuff you have to shop for?
The photo: Again, I noticeably suggest that Facebook giveaway runners prioritize their images. This web page is only successful because of the header image - it indicates precisely what human beings stand to win and additionally lets in the business to have a headline precisely the size they want.
Real-world Facebook Giveaway Example #12:
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The Numbers:
This Facebook giveaway generated 624 leads.
Why This Facebook Giveaway Was So Successful:
Theme: This giveaway turned into run around Valentine's Day, that is the principle time of 12 months for a jewelry commercial enterprise. This is critical not simply as it will increase engagement with the giveaway (running a jewelry giveaway in the center of July would not do as nicely), it also makes it simpler to convert entrants into clients with a reduction or coupon after the giveaway is over.
Target audience: Giving away a "His and Hers" package enables the giveaway runner to goal one hundred% in their target market, instead of most effective half that concentrate on marketplace (by way of jogging a "give her the gift she merits" giveaway.
Real-global Facebook Giveaway Example #13:
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The Numbers:
This Facebook giveaway acquired 2,274 entries.
Why This Facebook Giveaway Was So Successful:
Holiday: If I ran a business I'd run a Facebook giveaway on every vacation, and two on Christmas. A easy contest just like the one above, with a prize universally appealing to each grownup within the international, is as close to a assured win as we get.
Did ?
All of those giveaways had been created using Wishpond's Facebook Giveaway App, which makes creating your next Facebook giveaway first-rate easy. And it'll look fantastic!
Real-international Facebook Giveaway Example #14:
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The Numbers:
This Facebook giveaway received 568 entries from 1,100 visitors.
Why This Facebook Giveaway Was So Successful:
The website optimization: Although this giveaway ran on Facebook, the service provider used website popups, welcome mats and decide-in bars on their website to pressure site visitors to the giveaway. After all, you have got extra traffic to your internet site than on Facebook. Send them for your giveaway to growth engagement!
Real-world Facebook Giveaway Example #15:
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The Numbers:
This Facebook giveaway acquired 1,134 entries.
Why This Facebook Giveaway Was So Successful:
Keeping humans on Facebook: Alexian Pate observed first-class exercise and stored Facebook customers at the Facebook platform, in place of sending them to their website. The high-quality element to while running a Facebook giveaway is to create one contest web page after which embed it each on a tab of your Facebook Page and a web page of your website. People on Facebook are much more likely to transform at the platform than they may be in case you send them off it. And the equal is going for human beings in your internet site. Sending them to Facebook will bring about a drop in entrants.
Real-world Facebook Giveaway Example #sixteen:
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The Numbers:
This Facebook giveaway received 23,938 entries (yes, you heard that right).
Why This Facebook Giveaway Was so (Ridiculously) Successful:
The prize format: I love the "one for you and one for them" layout of O-Cedar's prize here. People like to win, however they love to win some thing for a friend just as much (in particular at Christmas). I additionally like "win one of 10," which subjectively increases the feeling which you have a real shot at triumphing.
Advertising and internet site promotion: I can simplest consider that this Facebook giveaway were given as plenty traffic because it did (it converted approximately 70% of 35,000 traffic) via a aggregate of advertising and website promotion. If O-Cedar receives significant internet site site visitors they can activate visitors to transform in this Facebook giveaway, but that they had also need to power site visitors with advertisements. Click right here for a walkthrough on how you may Use Facebook Ads to Promote your Facebook Contest.
Real-world Facebook Giveaway Example #17:
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The Numbers:
This Facebook giveaway acquired five,287 entries.
Why This Facebook Giveaway Was So Successful:
Share incentives: The addition of proportion incentives vastly increases the unfold of this contest, and takes loads of the workload off the commercial enterprise. Entrants get more entries if they percentage with Friends or Like your Facebook Page. They get greater chances to win and you get increased engagement. Win/win.
25 winners, 1 grand prize: I've said earlier than, but it's well worth pronouncing again: a couple of prizes equals more than one winners, and a couple of winners approach the folks who input have a 2500% better threat of prevailing. They recognize that, in order that they enter extra without problems.
Real-international Facebook Giveaway Example #18:
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The Numbers:
This Facebook giveaway acquired 5,844 entries.
Why This Facebook Giveaway Was So Successful:
Partnerships: This is a extensive prize, sure, however it is less-so whilst you recognize that the organizer (ShopLatitude) ran it with five different groups. ShopLatititude themselves gave $1,000, but the overall prize value is extra like $four,000 - making it four hundred% more attractive with out them having to invest four hundred% extra money.
The layout: This page certainly showcases what you could do with a Wishpond Facebook giveaway template. This web page would possibly seem like it is been designed through a expert, but it's very feasible it changed into finished by a total marketing newcomer. The history photograph can be without difficulty pasted in, and the template itself is already ready to go with headline, subheader, form and footer. I doubt it took more than 20 mins.
Real-global Facebook Giveaway Example #19:
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The Numbers:
This Facebook giveaway acquired 540 entries.
Why This Facebook Giveaway Was So Successful:
The form: This merchandising has extensively extra fields than another Facebook giveaway in this newsletter, and I'd like to address that...
First: This goes to have dropped their entries by at least a hundred% - in all likelihood halved them.
Second: That drop in entries is ok. The commercial enterprise (EMG) is a long way extra capable of turning contest entrants into customers in the event that they know telephone number and area. They additionally asked human beings to decide-in to acquire their publication. All of this stuff increases their ability to convert entrants.
Think approximately it… If EMG is now able to convert 20% of contest entrants into customers, they convert a hundred and ten human beings. If they hadn't requested for this statistics, they probably could are becoming at least 1000 entrants, but only been capable of convert 5% of them - 50 human beings. The drop in conversion price may be worth it ultimately.
Real-international Facebook Giveaway Example #20:
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The Numbers:
This Facebook giveaway received 5,272 entries.
Why This Facebook Giveaway Was So Successful:
Ease of access: A vote giveaway is a first-rate manner to get lots of entrants, as long as you do not care too much about turning them into clients. Polaroid ran this marketing campaign several years ago, and their predominant goal became to increase their Facebook Fan-base.
Real-world Facebook Giveaway Example #21:
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The Numbers:
This Facebook giveaway acquired extra than 15,900 entries.
Why This Facebook Giveaway Was So Successful:
The prize: I've talked before (in this text) approximately the usage of a giftcard or more than one product bundle as your prize, because it's greater attractive to more human beings. This giveaway's prize (250 kilos usable in greater than 25,000 shops, eating places and points of interest) takes that excellent exercise to a whole new stage.
The newsletter list: This giveaway is a chunk deceitful, as it was created totally for The People's Postcode Lottery's present electronic mail listing - people who's touch information they already had. That's why there are such a lot of entries. That said, a Facebook giveaway can have a couple of goals. This one changed into to re-invigorate their email listing and have interaction with their contacts at some stage in the holiday season. They used this giveaway to supply actual-international price, and that's in no way a bad idea.
Real-international Facebook Giveaway Example #22:
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The Numbers:
This Facebook giveaway obtained more than 12,278 entries.
Why This Facebook Giveaway Was So Successful:
The prize: You may study this giveaway and say, "I can not have the funds for to present away a prize well worth $1,seven hundred!" however that's because you have not performed the mathematics pretty yet…
Consider that Our State Magazine (the enterprise running this giveaway) would possibly ship entrants a follow-up cut price for the hotel stay they provide. Or possibly 25% off a rubdown or limited-time coupon for one of the stores they are offering in their prize. If 1% of the 12,278 entries converts (that's a bit low, you may must admit) and some thing they buy is well worth $50, the enterprise makes more than $6,100 sales.
Real-world Facebook Giveaway Example #23:
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The Numbers:
This Facebook giveaway obtained greater than 7,680 entries.
Why This Facebook Giveaway Was so Successful:
The testimonial: You're not precisely independent with regards to your personal enterprise. Your previous customers are. They have nothing cloth to gain from a giveaway entry, so they are manner more believable whilst they say true matters approximately you. This is just as true on a giveaway page as it's far on your homepage.
Multiple name-to-action buttons: This Facebook giveaway page is a chunk longer, and the second CTA way that folks who scroll down a bit don't have to scroll all of the way up to go into.
The layout: This is a tremendous-expert and cutting-edge-looking Facebook giveaway. It does not get a whole lot greater visually attractive than this.
Real-international Facebook Giveaway Example #24:
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The Numbers:
Unfortunately this campaign turned into run for one in every of Wishpond's fully controlled customers, who have a non-disclosure agreement. The campaign did thoroughly.
Why This Facebook Giveaway Was so Successful:
The countdown timer: You can't see it live within the screenshot (as this giveaway has, of route, ended) however the yellow countdown timer turned into a chief thing of this giveaway page. Countdown timers incentivize people to engage now, in place of putting it off.
The dollar value: Front and middle, this page makes it extraordinarily clean how a great deal you stand to win.
The design: This page, like the one above, is genuinely professionally-achieved - utilizing the most latest update to Wishpond's giveaway builder.
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